Launching an online store is exciting, but the first weeks expose every missed detail — usually in the form of abandoned carts. Here is the checklist we go through with every client before launch.
- Order from a phone. Place a full order on a phone, from product page to confirmation. If something is awkward for you, it will be awkward for your customers.
- Payments. Test every payment method — card, cash on delivery, bank transfer — and check that confirmation emails arrive.
- Delivery. Shipping prices and times should be visible in the cart, not only at the last step.
- Photos and descriptions. Consistent photo size and background, plus clear sizes, materials and stock for every product.
- Speed. Product pages should load in under 2–3 seconds on a mobile connection.
- Legal pages. Terms, privacy policy, returns policy and company details — required, and important for trust.
- Analytics. Google Analytics and order tracking set up, so you know where sales come from from day one.
The best time to find a problem in your checkout is before your first customer does.
After launch
The first month is for watching: where people leave the cart, which products get viewed but not bought, and which questions come up most often. Small changes in exactly those places bring the fastest results.
Preparing an online store? Get in touch and we will go through the checklist together.
