Until recently, being visible online meant one thing: ranking well on Google. Today more and more people ask AI assistants such as ChatGPT, Gemini and Perplexity directly and get a ready-made answer, often without opening a single website. For your business to be part of those answers, classic SEO is no longer enough on its own.
SEO and GEO in short
- SEO (Search Engine Optimization) — making your site rank higher in search engines such as Google.
- GEO (Generative Engine Optimization) — making your content easy for generative AI systems to understand, cite and recommend.
The two do not compete. The good news is that GEO builds on the foundations of SEO: a fast, clearly structured site with genuinely useful content.
What we do so both worlds can see you
- Technical foundation. Fast loading, clean HTML, proper headings and a sitemap.
- Structured data. Schema.org markup for your company, services, products and FAQs, so it is clear who you are and what you offer.
- Clear answers. Content that answers your customers’ real questions directly, with concrete facts, prices and examples.
- Trust. Up-to-date contact details, address, reviews and named authors.
- Consistency. The same business details on your site, Google Business Profile and other platforms.
AI assistants recommend what they understand and trust. Our job is to make your site both.
Where to start
Start with the questions your customers ask most often and make sure your site answers each one clearly, in one place. If you like, we will review your site for SEO and GEO and tell you the first three steps.
