When someone asks ChatGPT “who builds good restaurant websites in Plovdiv”, the answer is not a list of ten blue links. It is two or three paragraphs with a few recommendations and sources underneath. The question is whether your site is one of those sources.
In the previous article we explained what GEO is. Here are the concrete steps we apply on our clients’ sites.
1. The answer goes in the first two lines
AI systems look for short, clear passages they can quote. If your “Online store development” page opens with three paragraphs of company history, the model will take its answer from someone else. Lead with the direct answer and keep the details for later.
2. One page, one question
A page that answers everything answers nothing well. Give services, pricing and FAQs their own pages with clear headings, so both Google and AI models know exactly what each one is about.
3. Specifics, not slogans
“High quality at a fair price” carries no information. “A small-business site from €600, ready in 3 weeks” does. Models prefer facts, numbers, timelines and examples — things they can verify and quote.
4. Make it clear who you are
- The same name, address and phone number on your site, Google Business Profile, Facebook and directories.
- An About page with real people, experience and photos.
- An author and a date on every article.
AI assistants assemble their picture of you from many places. When the details disagree, trust drops.
5. Structured data
Schema.org markup tells machines directly: this is a business, this is its address, this is the product price. We cover it in detail in our structured data article.
6. Let the right bots in
Some AI companies use separate crawlers for training and for search. OpenAI, for example, uses GPTBot for training and OAI-SearchBot for ChatGPT search results. You can block the first and still allow the second:
User-agent: OAI-SearchBot
Allow: /
User-agent: PerplexityBot
Allow: /
User-agent: GPTBot
Disallow: /
Sitemap: https://example.com/wp-sitemap.xmlHow to check robots.txt and the rest of the technical basics is covered in our 10 technical SEO checks. Also check that your firewall or CDN does not block these bots by default — it happens more often than you would think.
7. Mentions beyond your site
Models trust what they see in many places: Google reviews, local press, rankings and directories, answers in forums. One mention on an authoritative site is often worth more than ten new pages on your own.
8. Measure it
In Google Analytics 4, watch referrals from chatgpt.com, perplexity.ai, gemini.google.com and copilot.microsoft.com. ChatGPT often adds utm_source=chatgpt.com to its links, so that traffic is easy to spot. Once a month, ask the assistants your customers’ questions and note whether you are mentioned.
GEO is not a trick. It is the habit of answering clearly, specifically and consistently everywhere.
Want to know whether AI assistants know about your business? Get in touch — we will check and suggest the first steps.
