Every second of loading delay costs you customers. Research shows that more than half of visitors leave a page that takes longer than three seconds to load.
Core Web Vitals in a nutshell
- LCP — how quickly the main content appears.
- INP — how quickly the page responds to interactions.
- CLS — whether content “jumps” while the page loads.
A fast site is not a luxury — it is the foundation of good sales and SEO.
Speed is also part of technical SEO: Google tracks these metrics and takes them into account in rankings. It matters most on phones, where connections are slower — which is why every site we build starts on a phone. In an online store, every extra second means more abandoned carts.
Want to know how fast your site really is? Get in touch and we will send you a short report with concrete next steps.
